Get Up Girly is a guide for neo girly style directed by Japanese model and producer Amo. The book came out already in 2014, but I got mine last summer when I visited Japan. A few years ago I noticed how a few Japanese fashionistas and magazines started to use the term “neo” in front of different styles, for example the term “neo-gal” (neo gyaru) appeared and apparently also “neo girly”. To me the title of the book sounds almost like a quirky manifesto: “It is time for girliness to make a come back!”.
To be honest I don`t really know too much about the philosophy behind the term since I don`t understand much Japanese but judging from the pictures that Get Up Girly provides neo girly means style that is girly (obviously), vintage inspired, sophisticated and sweet. Maybe something like being your own version of lovely 60s’ icons like Anna Karina or Brigitte Bardot with a modern twist? At least this is the feeling I got from the book. ;)
I remember seeing the term neo girly appear also on Larme magazine`s older issues and I think that this book could still work as a nice guide for Larme style too. The elements and style tips Amo introduces fit the style (Larme) really well in my opinion!
In the book Amo for example introduces her choices for ten “must” have items for neo girly style. Most of the things and brands mentioned are more on the high end side, but you still get nice ideas for classic and versatile pieces to include into your warbrobe. I think most pieces mentioned can be easily found from several, more affordable brands too. Besides one of the key elements to the style that the book presents seems to be combining more expensive brand stuff with cheap second hand. : )
As a handy guide for someone who plans to travel to Tokyo the book also features several interesting shopping places: cozy vintage shops and other unique looking shops. Generally speaking the book includes lots of tips and ideas about different subjects like movies, music and make-up.
As a huge Katie fan (a Japanese women`s fashion brand) I also have to mention about the little interview with Linda and Taki who are the creators of the Katie brand. I am really curious about the content of this part of the book but unfortunately I can`t get much out of it. I have to try to translate it at some point. ; )
Get Up Girly has lots of pictures and inspiring content. The book`s carefully created design is something I really like and I find Amo`s personal style in the book cute although it is much more toned down from her most popular modeling days.
The book has 112 pages and can be ordered for example from amazon.jp. The price of a new book is 1280 yen (about 10 €) but as second hand it can be bought even cheaper.