After following Shoko London`s instagram I couldn`t miss it when she lauched her brand “S for Shoko” earlier this year. The brand is inspired by 1960s, music and art and all the clothes are made in London. The bold, colourful and retro style patterns that many of the clothes are featuring are designed by Shoko herself.
So far S for Shoko has released two collections: SS 2016 collection “Light, Light me on” and AW 2016 collection called “London Dreaming”. The Spring/Summer collection features mostly colours pink, white and red and the impression it gives me is very feminine and fresh. I personally feel that the most memorable pieces of this collection are the pastel shade multi coloured tweed items and the Nouvelle Vague dress which recently appeared on Kate Nash’s music video.
I personally liked S for Shoko`s SS collection but I must say that their AW collection is my favourite so far! “London Dreaming” collection`s main colours are deep red and navy blue and these two colours together create very retro feeling. New multi coloured tweed pieces are also introduced: this time in pink (the main colour) and red (the main colour). My favourite item from this collection is definitely the red sailor style pleat dress, it is one of the loveliest dresses I have seen for a while! The rose pattern that comes in navy blue + red combination in this collection looks also very iconic to me. It actually reminds me a little of some Scandinavia patterns from the 60s!
I like so many things about S for Shoko and I think that there is something unique and fresh about it. There are many brands that produces lovely clothes but I feel that these days it is getting harder and harder to create something original and new but in my opinion S for Shoko has succeeded in this. Shoko seems to be loyal to her own style and taste while designing her clothes and that is something I admire. I will look forward seeing how the brand will develop in future!
How do you feel about S for Shoko so far? : )