s for shoko

Brands to explore: S for Shoko

sforshoko1 After following Shoko London`s instagram I couldn`t miss it when she lauched her brand “S for Shoko” earlier this year. The brand is inspired by 1960s, music and art and all the clothes are made in London. The bold, colourful and retro style patterns that many of the clothes are featuring are designed by Shoko herself.

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Shoko wearing a multi coloured tweed set from her AW collection.

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So far S for Shoko has released two collections: SS 2016 collection “Light, Light me on” and AW 2016 collection called “London Dreaming”. The Spring/Summer collection features mostly colours pink, white and red and the impression it gives me is very feminine and fresh. I personally feel that the most memorable pieces of this collection are the pastel shade multi coloured tweed items and the Nouvelle Vague dress which recently appeared on Kate Nash’s music video.

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the Nouvelle Vague dress

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S for Shoko Spring/Summer 2016

I personally liked S for Shoko`s SS collection but I must say that their AW collection is my favourite so far! “London Dreaming” collection`s main colours are deep red and navy blue and these two colours together create very retro feeling. New multi coloured tweed pieces are also introduced: this time in pink (the main colour) and red (the main colour). My favourite item from this collection is definitely the red sailor style pleat dress, it is one of the loveliest dresses I have seen for a while! The rose pattern that comes in navy blue + red combination in this collection looks also very iconic to me. It actually reminds me a little of some Scandinavia patterns from the 60s!

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S for Shoko sailor dress in red

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LONDON tweed set

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So colourful and retro!

I like so many things about S for Shoko and I think that there is something unique and fresh about it. There are many brands that produces lovely clothes but I feel that these days it is getting harder and harder to create something original and new but in my opinion S for Shoko has succeeded in this. Shoko seems to be loyal to her own style and taste while designing her clothes and that is something I admire. I will look forward seeing how the brand will develop in future!

S for Shoko official website

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How do you feel about S for Shoko so far? : )

Style adoration: Shoko London

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Red seems to be Shoko`s signature colour! Her dress reminds me of me of Anna Karina.

I have been planning to blog about Shoko London for a long time and now when she has finally released her fashion brand “S for Shoko” it felt like a perfect timing to write a few words about her!

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Shoko standing next to her book and LP album “Hope And Anchor”.

Shoko

Shoko London is a Japanese artist based in London and Tokyo. She is a lady of many talents: besides being an artist and illustrator who has made several collaborations with famous brands like Shiseido Shoko is also a singer, book author and a fashion designer. Among some other things!

shoko_pink shoko_vintageshoko_yellowHer style

I found out about Shoko and her work relatively short time ago but her great sense of style made me a fan right away. Especially her way to combine different colours in her outfits is something that I can`t stop admiring. Her style is girly, vintage inspired and she seems to prefer dreamy pastel colours but also more bold colours like red and navy blue (also the last two worn together!).

shoko_redsailorSeeing Shoko wearing red makes me also love red a lot, she does it so wonderfully! Somehow blonde haired Shoko wearing deep red and navy blue clothes makes me think about Brigitte Bardot or some other French lady from the 60s (1960`s actresses are apparently my weakness, lol)! I am getting obsessed about the idea of creating red + navy looks inspired by her but unfortunately my wardrobe still lacks of red pieces haha…

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I feel a sudden need for a red beret and tights… Eep!

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Her art

Shoko`s art style is a bit naivistic, cute, detailed and colourful. Her patterns and drawings are girly and lively and she seems to like using a little similar kind of colour scheme in both drawing and dressing up. Judging from her collaborations, singing career and London themed books she seems to be constantly working on several creative projects at the same time! I can`t help being impressed!

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melimelo handbags with patterns by Shoko

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Shoko has also done a collaboration collection with French brand Manoush

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Pink, girly and cute!

This summer Shoko also finally lauched her own clothing line “S for Shoko” that has already released two promising collections. I decided to write a small separate introduction post about her brand, you can find it here.

Shoko`s website

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